Roundabout

Roundabout is an influencer marketing platform for brands working in Italy, Europe and the United States. It lets a brand analyze an Instagram or TikTok creator before choosing them, generate a campaign quote with three comparable scenarios priced on fees from campaigns actually delivered, and then, if it wants, have Roundabout run the campaign. Creator analysis covers real audience, niche, history and content performance, organic versus paid KPIs, brand safety, a potential index and engagement and view rates against benchmarks, across creators in more than 150 niches. Quotes turn a campaign description into three scenarios with matched creators and a forecast of results. The Campaign CRM then manages the shortlist, contracts, payments to creators, content approval, shipping, link tracking and reporting with insight and sentiment, for promo, UGC or combined formats. Campaigns are currently run by the Roundabout team inside the CRM, with self service described as coming soon. Agencies can present quotes and reports under their own brand and set their own client price. Pricing is published. Free costs €0 with no expiry and includes 10 quick analyses, 2 full analyses and 1 quote a month with an unlimited team. Pro costs €99 a month plus VAT, or €990 a year plus VAT, and includes 50 full analyses, 30 quotes a month with PDF export, and white label documents. Campaigns are not a subscription; each is paid at the price set by its approved quote, which includes a 14 day paid ads license and 12 months of organic use. The main site is in Italian, with an English version available.