Semrush Advertising Toolkit

Semrush Advertising Toolkit is the paid media toolkit inside the Semrush platform. It combines competitive research, campaign planning and ad execution for Google and Meta in one interface, so a marketer can move from studying competitor ads to launching and optimizing their own campaigns without switching tools. It suits digital marketers, small business owners and agencies running paid search and paid social. Advertising Research reveals competitors' Google Ads and Shopping strategies, keywords and estimated budgets, and Keyword Manager organizes keywords at the campaign and ad group level with automated negative keyword generation. The Ads Launch Assistant creates ads with AI generated images, a library of templates and video assets, and customizable copy and layouts, then deploys campaigns to Google and Meta. An Ads AI Agent reads performance data, identifies bottlenecks and proposes optimizations that can be applied in one click, and reporting is consolidated across both platforms. The Pro tier adds AdClarity for competitor display, video and social ads plus competitor landing page views. Semrush publishes two plans for the toolkit, both with a seven day free trial. Base is $99 per month billed annually and includes AI campaign recommendations, unlimited ad spend, a unified Google and Meta dashboard, unlimited ad creative generation and unlimited Google Ads exports. Pro is $220 per month billed annually and adds AdClarity and competitor landing page analysis. Semrush sells this toolkit separately from its SEO plans, so buyers who also need organic search data should price the SEO plans alongside it.