About Semrush One
Semrush One is Semrush's combined offering for traditional SEO and AI search. It puts the company's keyword, backlink, site audit and rank tracking tools together with AI visibility tracking, so one subscription covers Google rankings, Google AI Overviews and answers from ChatGPT, Perplexity and Gemini. The pitch is a single connected plan for search, AI search and generative engine optimization.
It is aimed at marketing teams, SEO professionals and agencies that no longer want to treat AI answers as a separate project. On the SEO side it provides keyword research and optimization tools, competitor insights, daily rank tracking, Site Audit and MCP access for using Semrush data inside AI assistants such as ChatGPT and Claude. On the AI side it tracks custom prompts daily, monitors sentiment and brand performance for a domain, runs AI visibility reports for any domain and audits sites for AI readiness. Higher tiers add historical data, content optimization, keyword cannibalization analysis and multi location and device tracking.
Semrush's pricing page lists these as its SEO and AI Search plans. Starter is $199 per month or $165.17 per month billed annually, with 5 websites, 500 keywords and 50 prompts tracked daily. Pro+ is $299 per month or $248.17 per month annually, with 15 websites, 1,500 keywords and 100 prompts. Advanced is $549 per month or $455.67 per month annually, with 40 websites and 5,000 keywords plus API access. A standalone SEO plan without the AI search bundle is $139 per month or $117.33 per month annually, a Free plan costs $0, additional users start at $45 per month, and Enterprise pricing is custom. All paid plans carry a seven day free trial.