About Shopify
Shopify is a commerce platform for building and running a store across every channel: an online storefront, in person point of sale, social marketplaces and, increasingly, AI shopping assistants. It handles the storefront, catalog, inventory, orders, payments through Shop Pay, shipping and international selling through Shopify Markets, with an App Store of third party extensions.
It serves solo founders through to enterprise brands. The AI layer is where the platform has changed most: Sidekick is an assistant inside the admin that answers questions about the business, surfaces growth opportunities and carries out repetitive tasks; AI assisted store creation and Shopify Magic generate store setup, product descriptions and other content; Campaign Autopilot automates marketing campaigns; and Agentic Storefronts let customers discover products and check out inside AI chat channels without the merchant doing anything manually. Shopify Capital offers merchant funding, and the platform ships updates in two Editions releases each year.
US pricing is published on the pricing page. Basic is $39 per month, or $29 per month billed annually, with online card rates of 2.9 percent plus 30 cents. Grow is $105 per month or $79 annually at 2.7 percent plus 30 cents. Advanced is $399 per month or $299 annually at 2.5 percent plus 30 cents. Plus starts at $2,300 per month at 2.25 percent plus 30 cents. POS Pro is an add on at $89 per month per location, and an Agentic plan costs $0 per month for selling in AI channels, with fees only when a sale is made. Third party transaction fees range from 2 percent on Basic down to 0.2 percent on Plus, and prices are shown in local currency outside the US.