SPATE

Spate is a consumer trend forecasting platform for beauty and personal care, wellness, and food and beverage brands. It analyzes search and social signals from Google Search, TikTok, Instagram and Reddit, and applies predictive models to estimate which ingredients, products, benefits and brands are rising or fading. The platform was founded by two former members of Google's trend spotting team and includes an AI assistant that answers questions or builds reports from the underlying data. The dashboard covers several jobs. Trend prediction shows a growth outlook and longevity estimate for each trend. Competitive benchmarking compares brands and products against peers across categories and subcategories. Growth driver analysis breaks out the ingredients, benefits and concerns behind a shift, while a top social content view surfaces the leading TikTok and Instagram posts and helps identify creators. A whitespace feature points to opportunities that have not yet peaked. An enterprise tier adds custom reporting, API access and data integration so the data can feed a customer's own systems. Spate is built for CPG teams in marketing, sales, research and development, PR and communications, social media, and retail and distribution. The vendor states a prediction accuracy of 72 percent, which is its own measure. Access starts with a demo request, and a free trial is offered. The vendor does not publish plan prices. Pricing is provided after a demo or trial request, and enterprise features such as API access are sold as a custom solution.