stratify

Stratify is a user research platform that uses an AI interviewer to run customer research on behalf of product, UX and marketing teams. It aims to shorten the path from a research question to usable findings, covering the work from interview design through recruitment, interviewing, analysis and reporting. Teams can import existing questions or have the AI draft an interview guide from their research objectives. They then upload the material they want reviewed, such as websites, prototypes, images, videos or ad copy, and the platform captures participants' screen and video as they engage with it. Participants can be recruited through the vendor's panel, which users can also join. A sample test on the site lets visitors experience the AI interviewer in about five minutes without signing up. The vendor positions the tool around three use cases. Product teams use it to validate features and user flows before launch, UX researchers use it to run scalable interviews, and marketers use it to test messaging, campaigns and landing pages. The vendor describes itself as backed by Y Combinator. Access is through a demo request. The vendor does not publish plan prices, and a pricing page is not offered on the site.