Studio

Studio is a consumer decision simulation platform for consumer packaged goods and quick service restaurant companies. It builds a calibrated model of a company's market, which it calls a society, and runs proposed decisions through it so that teams can see forward looking KPIs before committing budget. The model is built from public signals such as social chatter, reviews and press, combined with the customer's own data including sales, loyalty, app events and demographics. The vendor states that results describe groups of consumers and never individuals. A society is divided into many cohorts, for example regulars, deal triggered shoppers, switchers, adopters and skeptics, and each version of a decision is played through the same cohorts. The site gives examples such as comparing twelve versions of one product launch that differ by price, placement or promotion, and testing a one dollar combo price increase across several markets of a quick service chain. Output includes measures such as adoption, trust and repeat purchase. Studio is aimed at pricing, innovation and marketing teams in food, beverage and restaurant businesses that want to test pricing changes, product launches and menu updates without running them live. The company is backed by Y Combinator and describes its customers as enterprise clients. Pricing is not published. The site offers a demo booking and has no pricing page.