SWIRL

SWIRL is a video commerce platform that turns short videos and livestreams into shoppable experiences for online retailers. Brands embed shoppable video, video reviews and live shopping events on their product pages, home pages and microsites, so viewers can browse, ask questions and add products to the cart without leaving the video. It is built for retail, lifestyle, fashion, beauty and food and beverage brands that sell online or across channels. The suite covers three formats: shoppable user generated video reviews that plug into review tools such as Bazaarvoice and PowerReviews, livestream shopping with a host presenting to a live audience, and short form shoppable videos converted from Instagram Reels and TikTok clips. Brands can build custom playlists and choose where each video appears. SWIRL also runs an agentic AI layer that pairs a proprietary small language model with fine tuned large language models trained on commerce data: a question agent extracts common customer queries from videos, comments, reviews and blogs, an intent agent builds shopper personas from behaviour and purchase history, and a knowledge agent pulls product facts from CMS and PIM systems to answer questions accurately. Setup uses a no code or low code integration, with onboarding help, technical standby during live events and post event reporting. SWIRL does not publish pricing. Plans are arranged through its sales team after a demo request. The company describes itself as a live shopping SaaS provider and is headquartered in Vadodara, India.