About Taiv
Taiv is a business TV platform that takes over the commercial breaks on televisions in bars, restaurants and other venues. A Taiv Box connects to the screens a venue already has and uses AI to detect ad breaks in live broadcasts, blocking competitor ads and replacing them with the venue's own promotions or with paid campaigns from national brands, so the venue earns a share of the advertising revenue instead of promoting rivals down the street.
The platform works both sides of the break. For venues, including bars and restaurants, gyms, hotels, casinos, cruise ships and medical offices, it offers control over what plays, multi location and multi zone support, digital signage, streaming, trivia, ad category controls and a blocklist, with reporting on performance. Multi site operators can use Taiv Enterprise, and convenience stores and gas stations are served by a separate product, Taiv Retail, described as free in store signage. For advertisers, Taiv sells placements inside live sports that crowds are already watching in venues, targeted to the moment, and measures campaigns through footfall, on premise point of sale data, web and app lift, brand lift and tune in.
The venue plans are published. Free costs nothing, gives the venue 1 of the 6 ad slots in each break for its own content, and pays a 15% revenue share. Premium adds 3 of 6 slots, the venue's own music during breaks and quarterly content creation. Enterprise gives all 6 slots, media sales rights to sell the inventory directly, role based access across a portfolio and portfolio wide rollout. Premium and Enterprise are quote based and scoped to the number of locations; advertiser pricing is not published.
Taiv went through Y Combinator in 2020 and describes itself as an AI operating system for business TV.