TheyDo Journey AI

TheyDo is a customer journey management platform that now describes itself as an Experience Context Platform. It gathers research, customer journeys, business metrics and operational signals into one structured source of customer truth, so that customer experience work stops living in slide decks and scattered tools. Its AI layer, TheyDo Agent, mines transcripts, surveys, support tickets and interview notes into structured insights, clusters and tags them, and maps them to the relevant moment in a journey. It is built for customer experience, service design, product and research teams in larger organizations. Teams design and maintain end to end journeys with phases, steps and lanes, link insights to opportunities and solutions, and prioritize work by customer pain against business impact. Use cases on the site include proving the financial value of CX work, tracing avoidable support calls back to their cause, and running one journey framework across multiple markets or brands. Integrations reach delivery platforms, data warehouses and voice of the customer channels, and Figma and Miro boards can be embedded. A TheyDo MCP server for giving external AI assistants governed access is listed as coming soon, with a waitlist. Pricing is enterprise and quote based. A 30 day free trial covers 2 editors, 5 journeys, 1 journey framework, unlimited viewers and capped use of the mining and analyst agents. The Management plan adds unlimited users, integrations, one workspace with 20 journeys, customer success access and live support. The Strategic plan adds SSO, a data warehouse connection, unlimited workspaces, custom taxonomy, templates and scoring, dashboards, PDF export and legal and security reviews. Both paid plans require speaking to sales. TheyDo was founded in 2019 by practitioners who built the tool to manage their own journey mapping work.