Unusual

Unusual is an AI research and growth consultancy that helps brands become visible, understood and chosen by AI agents. Its premise is that buyers increasingly ask assistants what to buy, and that those agents will soon make purchase decisions themselves, so a company needs to know how agents describe it and why they rule it in or out. The offering pairs consulting with software. Market intelligence measures how each agent describes a business against its intended positioning and how often it is chosen over alternatives. Audience research investigates the facts or assumptions behind agents' decisions. Strategy and interventions test changes to positioning, content and offering, help implement them, and measure the response. On the technology side, Agent Analytics shows which AI crawlers and agents visit a site, which pages they read and how that activity changes over time, and AgentDesk gives agents answers grounded in the company's own content, with page level attribution of what gets read and cited. Published examples include correcting an outdated fact agents were repeating and adding independent benchmarks that agents would trust. Pricing is not published. Agent Analytics can be tried free, and consulting engagements start with a consultation booked through the site. Buyers should understand that the core offering is a services engagement supported by proprietary tools, rather than a self serve software subscription.