Variant

Variant is a design exploration tool for app and website ideas. Instead of asking users to describe a design in detail, it generates a stream of design options from a short idea and lets the user scroll through them. The site compares the experience to working with a creative director who never runs out of options. A visitor enters an idea for an app or site and sees many different visual directions, with a Surprise me option for starting without a prompt. The approach is aimed at the early, divergent stage of design, when a founder, designer or product manager wants to see a wide range of possible looks before committing to one, rather than iterating on a single result through repeated prompting. The service requires an account. Sign in is available with Google or email, and the sign in page links to the terms of service and privacy policy. Pricing is not shown on the public pages. The pricing address leads to the sign in screen, and the vendor does not publish plan names or amounts for visitors who are not logged in.