Veriad

Veriad builds adOS, which it describes as an AI operating system for advertising. It connects the full advertising cycle, from strategy and media planning to creative, campaign launch, optimisation, measurement and reporting, in one system that draws on the advertiser's own data, past campaigns and business context. It is aimed at marketing and advertising teams running paid media across several channels. For planning, Veriad recommends budget allocation across channels, placements and formats and explains the rationale behind each decision, producing a media plan ready to implement. For creative, it tags assets, traces them to performance and checks compliance and quality while the team keeps making the work. For campaigns, it brings every channel into one view, handles setup and launch and flags configuration errors. Optimisation identifies what to pause, where to move budget and how to improve the post click experience, while measurement applies cross channel attribution. Integrations pull in data from ad platforms, CRM and analytics systems to connect ads to sales, and reporting ties campaign results to business outcomes. Pricing is not published. Access is arranged through a demo booked on the site. Veriad lists Y Combinator among its backers. The site offers no free trial or self serve signup, so evaluation runs through the sales team.