ActiveCampaign AI

ActiveCampaign is a marketing automation platform for email, SMS and WhatsApp, and its AI layer is called Active Intelligence. The current release, Active Intelligence 3.0, which ActiveCampaign names Wavelength, drafts campaigns autonomously rather than suggesting subject lines. It keeps memory and custom instructions across sessions so a marketer does not restate brand context each time, monitors external signals such as website updates and competitor activity, runs scheduled recurring tasks, and generates new campaigns from a brand kit and the account's best performing emails. The platform serves growing businesses from startups to enterprises, with plans sized for contact lists from under 500 to more than 250,000. Beyond AI drafting it provides automation workflows, segmentation, a CRM, predictive and conditional content, ecommerce integrations and connections to more than 1,000 apps. Connectors for ChatGPT and Claude let a marketer query campaign data and ask marketing questions from inside those assistants. Enterprise adds custom objects, SSO and a dedicated account team. ActiveCampaign publishes plan names but not fixed list prices. Email plans are Starter, Plus, Pro and Enterprise; WhatsApp plans are Core, Advanced and Premium; and combined Email plus WhatsApp bundles are offered at the Plus, Pro and Enterprise levels. The price of each is calculated on the pricing page from the contact count and billing cycle a visitor selects, so no single monthly figure is published. Starter and Plus include one user, Pro three and Enterprise five. A 14 day free trial requires only an email address, and the vendor states there are no setup fees and that migration and onboarding are free. Starter is the plan to read carefully: it caps automations at five actions per workflow and limits segmentation, which is where most of the platform's value sits.