Alison

Alison is a creative intelligence platform for performance advertising. Its core, which the vendor calls the Creative Genome, tags the elements, concepts and features inside ad creatives and links them to performance data, so marketers can see which visuals, messages and calls to action drive results, benchmark against competitors and brief new creative on evidence rather than instinct. It is built for creative, media and data analytics teams at brands and agencies in ecommerce, finance, gaming, apps, B2B and fashion. Preflight Plus scores a video before launch against Google's ABCD, Meta and LinkedIn best practice frameworks and, once an ad account is connected, against that account's own historical results on a chosen KPI such as CTR, CVR, ROAS, CPA or video completion rate, with recommendations naming the elements to replace. Other modules cover automated creative tagging, competitive intelligence, analytics with AI campaign and iteration briefs, a creative fatigue detector, data driven video generation and an AI agent that helps refresh assets. Supported ad platforms include Google Ads, Meta, Snapchat, TikTok, LinkedIn, Moloco, Unity, AppLovin and Amazon Ads, and an MCP server and API bring Alison's data into other tools and AI workspaces. Alison publishes plan tiers but not prices. Essential covers one ad platform and three seats. Pro+ covers two platforms, five seats and three competitors analyzed per month. Enterprise covers four or more platforms, ten seats and six competitors per month. Plans are arranged through a demo or a sales contact, and best practice scoring in Preflight Plus can be tried free without a credit card.