Bella

Bella is an AI business development representative that runs LinkedIn and email outreach on a company's behalf. It researches each prospect, writes a personalized message from those insights, builds multi step sequences across LinkedIn and email with timed intervals, and then holds the two way conversation itself: replying to responses every few minutes, qualifying the lead, surfacing pain points, sharing content and booking the meeting. It works through a Chrome extension that connects directly to LinkedIn Sales Navigator, which is a required subscription. It is made for growth and sales teams that want pipeline without hiring a BDR, and the vendor names Antler, OutSystems, Ceridian and CreditorWatch among customers. The chatbot is configured with custom prompts and an FAQ so its answers stay on message, and the underlying models can be drawn from OpenAI, Google or Anthropic. The vendor publishes its own benchmarks of a 41.5 percent connection acceptance rate and a 39 percent reply rate against industry averages it cites, but these are internal figures. Pricing is published as a managed service rather than a software seat. AI BDR is $899 per month for up to three LinkedIn or email accounts and 1,500 prospect contacts per month, and includes ideal customer profile creation, list building, copywriting and sequencing, AI replies with a managed inbox, email support and a monthly progress call. Scale is custom priced for up to ten accounts and 5,000 contacts per month with the same services. Both plans require the customer's own Sales Navigator subscription.