Brandwatch

Brandwatch is a consumer intelligence and social media management suite that draws on more than 100 million online sources for research, monitoring, publishing and engagement. Its AI layer, Iris, is a conversational assistant embedded across the products: Ask Iris answers questions against the data and returns charts, summaries and insights, automatic summaries surface trends and anomalies in place of keyword clouds, and a writing assistant drafts social posts, ads and customer replies from the context of a conversation. The suite serves marketers, social media managers, market researchers, analysts, PR teams and agencies. Products include Consumer Intelligence for market and audience research, Social Media Management (the former Falcon suite) with a collaborative content calendar and unified inbox, Influence (formerly Paladin) for influencer marketing, Search Intelligence covering search and generative AI monitoring, Media Intelligence and Insights, and APIs for integration. Iris also reports content performance insights for a brand's own posts and those of competitors, and Brandwatch positions it as grounded in its own real time and historical media dataset, compliant, secure and never a black box. Pricing is unpublished. Brandwatch states that standard to enterprise plans are available for each solution but does not list plan names or amounts; prospective buyers book a demo to receive a quote.