Breeze AI

Breeze AI is now marketed as Breeze Assistant, HubSpot's conversational AI assistant built into every part of the HubSpot customer platform. It answers questions using the account's own CRM data, customer records and HubSpot's knowledge base, drafts emails, proposals, reports and pages, and builds AI agents and automated workflows from plain language descriptions, all without leaving HubSpot. It serves marketing, sales and service teams that already run on HubSpot. Typical uses include preparing for meetings with account histories and talking points, writing personalized sales outreach from customer history, analyzing and forecasting the sales pipeline, and pressure testing campaign ideas. It can draw on connected workspace information from Google Workspace, Microsoft 365 and Slack, and it is available in the HubSpot mobile app for iOS and Android. It works alongside Agent Hub, formerly Breeze Agents, where teams monitor and activate agents such as the prospecting agent, and agent builder, formerly Breeze Studio, where custom agents are built without code. Breeze Assistant is included with every HubSpot subscription at no additional cost, and it can be tried through HubSpot's free sign up. Costs therefore follow the HubSpot hub and edition a company chooses rather than a separate AI fee. On data handling, HubSpot states that third party AI providers are contractually prohibited from training their models on customer data, publishes model cards for its AI features through its AI Trust Center, and validates its safeguards with independent audits such as SOC 2 Type 2.