Brightbid

BrightBid is an AI advertising optimization platform paired with an in house marketing agency. The software audits ad accounts, manages keywords, reallocates budgets and monitors competitors across Google Ads, Google Shopping, Performance Max, Meta, Microsoft Bing and TikTok, while customers who prefer not to run it themselves can hand the work to BrightBid's specialists. It is aimed at marketers, in house digital specialists and growing brands running paid search and social campaigns. The centerpiece is Brighty, a chat agent that answers questions about an account and coordinates specialized agents for performance analysis, account auditing, creative work, anomaly detection, competitor monitoring and keyword optimization. Tools include Keyword Suggestions for positive and negative keywords, Keyword Autopilot for automated keyword adjustments, a Budget Allocator, the BrightBid Audit scan of campaigns, ad groups, ads and keywords, Google Shopping optimization, and ad reporting with portfolio tracking across accounts and anomaly alerts. Competitor Insights, Smart Activation, which adjusts campaigns in response to competitor moves, and a Brand Infringement Detector are sold as add ons. Pricing is not published. BrightBid offers a self service plan, in which customers run campaigns in the platform with optional support, and a managed plan, in which its experts handle optimization with onboarding and monthly check ins; both are arranged through a call. A 14 day free trial of the software requires no credit card. The site is available in English, Swedish and Norwegian, and the company publishes an investor relations section alongside its product pages.