About Cactus
Cactus is an AI answering service and revenue engine for home service companies such as HVAC, plumbing and other trades. Its AI voice agent answers every inbound call day and night, books jobs, and follows up with leads and past customers so that missed calls, slow responses and neglected customer records stop costing the business work.
The product is aimed at established trades operators that already spend on lead sources like Google, Angi and Thumbtack. Lead capture features include 24/7 call answering for after hours and overflow calls, responses to Local Services Ads, Angi and web form leads in under 60 seconds, direct booking into the CRM so every lead is logged and scheduled, live call transfer when a person needs to take over, and spam call blocking. A second set of features works the existing customer base: follow up on open estimates, reactivation of dormant customers with seasonal reminders, and automated referral requests. Prospects can place a test call to the AI agent from the website and request a free assessment of where their revenue is leaking.
Cactus does not publish pricing. There is no pricing page on the site, and the path to purchase is booking a demo, after which pricing is quoted.
The site includes a calculator that estimates lost revenue from missed calls based on call volume and average job value, which is useful for framing the business case but reflects the vendor's own assumptions rather than measured results.