Clawfu Skills

ClawFu is a free, open source library of marketing skills for AI assistants. Each skill is a Markdown file that encodes a named expert's methodology as instructions an AI model can follow, so that a request like writing a positioning statement or an offer draws on a specific framework rather than generic output. The home page lists 172 skills drawn from more than 48 expert sources across 28 categories, including April Dunford on positioning, Eugene Schwartz on awareness levels in copywriting, David Ogilvy, Robert Cialdini on persuasion and Alex Hormozi on offers. It suits founders, marketers and consultants who already work in Claude, ChatGPT, Cursor or Windsurf and want deeper, more structured marketing output. Skills go beyond introductions, with decision trees, worked examples and edge cases, and they also cover areas such as negotiation. There are three ways to use them: install the MCP server with a single npx command to give Claude Desktop or Claude Code access to the whole library, add the same server to the MCP configuration of Cursor or Windsurf, or browse the site and download individual Markdown files or clone the full GitHub repository. The library is free under the MIT License, with no paid tiers. ClawFu is built by Guia, a consulting practice focused on AI visibility and marketing methodology, which sells custom skill sets, orchestrated workflows and training programmes for teams. Those services are quoted on consultation, and the open source skills remain free.