Copysmith

Copysmith is the company behind three AI platforms for search and content teams: Frase, Describely and Rytr. It describes itself as an AI performance company that builds specialist tools for generative engine optimization, meaning content that ranks in search and is cited by AI assistants, alongside tools for writing and product content at scale. The copysmith.ai site is a hub that links to each platform rather than a single product. The platforms serve different users. Frase tracks and optimizes content for AI search with GEO scoring, search tracking, content optimization and a site auditor. Describely generates product descriptions in bulk for ecommerce catalogs, with data enrichment and brand rules. Rytr writes emails, social posts, ads and documents in a voice learned from the user's own writing, through its MyVoice feature and a Chrome extension. The buyer's choice depends on whether the priority is search visibility, catalog content or day to day writing. The vendor does not publish plan prices for its platforms on the site. Visitors are directed to talk to the sales team. The company says it was founded in 2020 as an AI writing business for marketers, acquired Frase and Rytr in 2022 and launched Describely in 2024.