CXScore

CXScore is a campaign operations platform for digital marketing teams. It creates, deploys, measures and optimizes omnichannel campaigns, then feeds performance data back into the next round of changes so that budget allocation, creative and targeting are adjusted continuously rather than only at the end of a quarter. The core of the platform is what the company calls Customer DNA, which uses multimodal embeddings and generative AI to build dynamic audiences and to deliver personalized recommendations, deals and ads. An ROI Manager ties business goals to campaign experiments and tracks the resulting portfolio, scoring the campaign mix, piloting what works and scaling it. Each campaign element is validated automatically against metrics for strategy, execution, engagement, compliance and effectiveness. The architecture is open and works with or without a customer data platform, so it can sit on top of an existing marketing stack across digital, linear and organic channels. Pricing is not published. Every call to action on the site asks for a demonstration, and there is no plans page, so terms are quote based and arranged with the company directly. The company is young by the standards of marketing technology. Its founders reconnected in 2022 and built the platform after working through campaign operations problems with digital marketing teams, which is worth weighing against the maturity of established campaign management suites.