DALPHA

DALPHA is a South Korean AI company, Dalpha Inc. of Seoul, that now presents itself as the builder of a world model for human behavior. Its Social World Model, marketed under the Cobra name, is trained on what people actually did, such as purchases, churn, reviews, clicks and past survey answers paired with later behavior, so that companies can predict how customers will react before they launch a product, price or campaign. The work is aimed at brands and enterprises that rely on consumer research, and the company's published use cases lean toward Korean consumer and beauty brands. Documented applications include survey simulation, where the model answers a questionnaire in place of a recruited panel and returns a distribution of responses by segment rather than a single average, and price response prediction for testing price tiers before release. To build a respondent pool, DALPHA starts from a client's existing survey data and respondent profiles, then adds social, review and community sentiment data it collects itself along with demographic data. The company also describes an agent product, Cobra Agent, and offers AI projects built around a client's operational problems. No pricing is published. Engagements begin through a partnership or contact form on the website, so costs are agreed per project. The site is written mainly in Korean with some English blog posts, and it blocks some automated requests. Buyers outside Korea should confirm language support and delivery arrangements directly with the team.