Durable

Durable is an AI business builder for small business owners. It generates a website in about 30 seconds, then adds the tools to get found and win customers from the same app: SEO and GEO for visibility in Google and in AI answers such as ChatGPT, an AI image studio for logos, ads and social graphics, online booking, a built in CRM, review collection and an AI chat assistant that knows the business. It is aimed at service businesses and solo operators rather than developers: coaches, cleaners, landscapers, handymen, photographers, detailers, caterers and small agencies. Paid plans add AI agents that work in the background, publishing blog posts to drive traffic, collecting reviews, researching competitors and replying automatically to new leads. Websites include secure hosting, unlimited traffic, custom forms, analytics and custom code, and customers can connect their own domain or register one through Durable. Pricing is published. Free costs $0 and includes a website on a durable.site subdomain, 5 images per month, 10 AI chat messages per month and up to 10 customers. Launch costs $25 per month, or $22 per month on yearly billing, and adds advanced SEO and GEO with a weekly visibility ranking, AI replies to up to 20 leads, unlimited bookings, 50 images per month, a free domain worth up to $20 and priority human support. Grow costs $49 per month, or $41 per month yearly, and adds unlimited users, ten times the AI usage and a personalized onboarding call with a Durable expert. Durable was founded by James Clift, who describes its mission as making business ownership easier than having a job.