Entail

Entail is conversion rate optimization software for running A/B tests on a website without code or developer support. It generates lightweight conversion tests automatically, lets teams launch experiments at scale, and deploys winning versions quickly so that more of the existing traffic turns into customers. Alongside the testing product, Entail sells a fully managed CRO service in which its own specialists run audits, roadmaps, custom tests and development work. The product is built for CRO specialists, growth marketers and performance teams whose testing backlog is held up by limited engineering capacity. The software includes an A/B testing suite, a visual and code editor, conversion tracking, marketing attribution and reporting. A second product, Entail CMS, is a headless content management system for creating, editing, publishing and updating content directly on a site, with on page SEO controls for meta tags, URLs, schema and redirects, real time collaboration and integrations for publishing to websites and stores. Pricing is published and scales with monthly visitors. At the entry tier of up to 10,000 visitors per month, billed annually, Start costs $234 per month and covers the software with in app chat support. Grow costs $1,355 per month and adds a CRO audit, a tailored roadmap, two executed tests, four consulting hours and four developer support hours each month, plus a private Slack channel. Scale costs $2,359 per month and doubles the monthly tests and hours, adding competitor analysis and ongoing funnel review. Annual billing saves 18 percent against monthly billing. Entail offers a lower cost trial period for the first three months, and onboarding for every plan begins with a booked demo rather than self serve sign up.