Formulas HQ

Formulas HQ is an AI toolkit for people who work in spreadsheets. A user describes a calculation in plain English and the tool returns the formula, a step by step explanation, examples and warnings, with a status badge indicating whether the result is ready to use or needs review. It generates or explains formulas for Excel and Google Sheets, and also produces VBA macros, Python code, regular expressions and Salesforce formulas. Beyond formula generation, the platform includes several analysis workflows. Data Wizard lets a user upload CSV files, transform them with filters, joins and pivots, and then ask questions in plain English that are turned into SQL, with processing done in the browser through DuckDB. An AI chat accepts CSV and Excel uploads for analysis and keeps a searchable conversation history. A Salesforce campaign attribution tool takes uploaded report exports and compares official and inferred attribution, runs data quality checks and offers AI written recommendations; the vendor states this analysis runs in the browser and the data stays on the user's machine. The product is aimed at accountants, analysts, Salesforce administrators, marketers and business owners who want working formulas and quick answers without a data team. The founder, Jason Howie, writes about Excel, Google Sheets, VBA, regex and Salesforce formulas. Pricing is published with monthly and yearly billing, and the yearly option is described as saving 33 percent. The Free plan costs $0 and includes 5 generations per month. Pro is shown at $4.33 per month billed yearly and includes unlimited generations across the tools, with a free trial. Analyzer is shown at $21.24 per month billed yearly and includes everything in Pro plus the content and campaign analysis tools and priority support. The site mentions education discounts.