Haptik

Haptik, branded as Jio Haptik, is an enterprise conversational AI platform for building customer experience agents that handle support, sales and bookings across every channel a customer uses. Agents are grounded in the enterprise's own PDFs, documents, websites and product catalogs, understand intent and context, and can execute multistep actions in connected systems, from placing an order to changing a booking, before handing off to a human when required. It is built for large organizations in retail, fintech, travel, healthcare, education, media, insurance, telecom and mortgage. Prebuilt agent types cover customer service, sales, booking and lead qualification, plus a Voice AI agent with support for more than 100 languages and dynamic call routing. Deployment channels include web, WhatsApp, voice, RCS, Instagram, Facebook and email. Customers choose the underlying model from options including GPT, Llama and Claude, apply brand safety controls to live web retrieval, and use an advanced caching layer to control model costs. Analytics dashboards track first time resolution, NPS and satisfaction, with sentiment analysis and SOP compliance monitoring, and an Insights Agent reports on performance automatically. Pricing is not published. Haptik sells on enterprise terms and provides quotes after a demo. Haptik is part of the Jio ecosystem owned by Reliance Industries, which is the reason for the Jio Haptik branding across its site.