Latted

Latted is an AI content engine for creating videos, ads and campaigns from a single idea. A user describes the video in a sentence, and a tool called Composer plans the work, generates the media and assembles it into an editable project. The vendor says it is designed as a connected content engine rather than only a video generator, with editing, reusable workflows, scheduled creation, review checkpoints and publishing in the same place. It is aimed at brands, app makers and creative teams producing organic and paid social content. Capabilities listed on the site include localizing one video into other languages while keeping the look and brand intact, regenerating a video with different characters, turning a product link or reference into UGC style clips, launch films and social ads, and importing Adobe After Effects projects or exporting back to After Effects for further editing. Latted can draw on a brand's website and product details to keep output consistent, and a workflow can be saved with a schedule and review steps. Pricing has three tiers. Pay As You Go costs $0 per month with per model rates for images and video, billed by purchased credits or metered billing. Creator costs $20 per month and includes a $30 monthly video generation allowance plus unlimited image and voice generation. Studio costs $200 per month and includes a $500 monthly video allowance with the same unlimited image and voice generation. Both paid tiers add priority processing and fall back to pay as you go rates once the allowance is used. The pricing page lists many video and image models with per second and per image rates.