MARA

MARA is a reputation management platform for hotels. It collects guest reviews from sources including Google, Booking.com, Expedia, TripAdvisor, Agoda, HRS, HolidayCheck, Airbnb and Hostelworld, and drafts a reply to each one. Replies are written in the property's own voice, which MARA learns from replies the hotel has already published, and users can instead choose a standard formal, business casual or casual tone. Smart Snippets teach the AI how to handle recurring topics, and automation rules can pre generate drafts each morning or publish replies automatically for simple reviews, while keeping human approval on others. Beyond replies, MARA works as an analytics layer. It surfaces recurring topics by property and over time, compares properties across a group, analyzes surveys and PMS data, produces charts and PDF reports, and can be queried from MCP compatible assistants such as Claude or ChatGPT. An open API and a website review widget are also offered. It is built for independent hotels and hotel groups, with multi user and multi property support and unlimited users on every plan. Pricing is per property per month in euros. Lite is 100 euros monthly or 70 euros billed annually, for a single property of up to 50 rooms. Core is 160 euros monthly or 130 euros annually. Intelligence is 290 euros monthly or 210 euros annually. Additional replies beyond included credits are billed at 0.30 euros each. A free trial with no credit card is offered.