Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel - AI tool

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Pricing

freemium

Website

wiley.com

Listed

Jun 2022

Last updated: September 28, 2026

About Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel

"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly accessible — introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to”