Luma

Luma is a creative AI platform for generating video and images, built by Luma AI in Palo Alto. The listing points at an older captures subdomain, which now resolves to the main Luma site, where the product is a workspace of creative agents that research, generate and refine across video, image, audio and text while keeping a brand consistent. The platform runs on the company's own models. Ray 3.2 is its video model, described as giving control over every frame, continuity across cuts and cinematic output, with HDR and EXR options. Uni 1 is an image model that carries style and character references into each asset. Plans also include third party image and video models, and the company offers an API for its models. It is aimed at agencies, brands and creative teams that need many variants of campaign work quickly, and at individual creators. Pricing is credit based. Plus costs $30 a month ($300 billed yearly) with 10,000 credits and commercial use. Pro costs $90 a month ($900 yearly) with 40,000 credits and four times the usage with Luma Agents. Ultra costs $300 a month ($3,000 yearly) with 150,000 credits and fifteen times the agent usage. Team and Enterprise plans are quoted on request and add shared credits, usage analytics, SSO and custom fine tuning. A per generation credit table lists costs by model and resolution. A free trial is offered from the home page.