Proven Group

Proven is a personalised skincare brand that uses an AI driven system to build a custom formula for each customer. Buyers complete a three minute online quiz, and the company's Skin Genome Project reads 47 skin factors, drawing on a database of 28 million data points and more than 20,000 vetted ingredients, to produce a cleanser, moisturiser and night cream matched to their skin, lifestyle and environment. It is a consumer product sold direct, not software a business licenses. The service is aimed at consumers with specific concerns such as acne, hyperpigmentation or signs of ageing who want a routine chosen for them. Alongside the personalised formulas the store sells ready to ship lines, including SkinSpecific routines for acne and hyperpigmentation, a vitamin C serum, broad spectrum SPF products and accessories such as ice rollers, headbands and silk pillowcases. Subscriptions are offered for repeat orders. Prices are published on the shop. The Personalized 3 Step System costs $170, the Personalized Cleanser $35, the Day Moisturizer $55, the Night Cream $80, the Personalized Serum $116 and the Eye Cream Duo $140, with single day and night eye creams at $70 each. SkinSpecific routines cost $120. At the time of review the site advertised 25 percent off a first order plus a 15 percent subscription bonus. The company was founded in 2018 by Dr. Amy Yuan and Ming Zhao, and its site states that the Skin Genome Project was named MIT's 2018 AI Technology of the Year. Buyers looking for a marketing tool should note that the AI here personalises consumer products rather than serving marketers.