Senso

Senso is a verified context platform that controls what AI assistants and agents say about an organization. A company ingests its ground truth, such as product catalogs, policies, rate sheets and knowledge bases, and Senso compiles it into a single queryable source that AI search, advertising, commerce and lending agents can cite. The platform then evaluates the answers that ChatGPT, Gemini, Perplexity and other assistants give about the brand, shows which source each answer cited and whether it was the company's own, and helps remediate answers that drift from verified material. It is aimed at brands in financial services, lending and other compliance heavy sectors, and at developers building agents that need a verified context layer rather than open web retrieval. Capabilities include citation and share of voice tracking, industry leaderboards and trending prompts, publishing of verified sources for agents, and API integrations with tools such as Zendesk and Confluence. Pricing is only partly published. A free trial calculates baseline metrics within a network. The Brand plan covers one organization, tracking on one AI model (ChatGPT), leaderboard access and trending prompts, with no amount listed. The Partner plan, for companies that run networks of member organizations, is custom priced and adds unlimited networks and organizations, collaborative intelligence, community management tools and all AI models. Senso is a Y Combinator company from the winter 2024 batch, and its positioning has shifted toward the agentic web: the current site describes it as infrastructure that keeps agent perception aligned with an organization's ground truth.