Simple Analytics

Simple Analytics is a privacy focused web analytics tool, founded in 2018 and based in Amsterdam. It shows website owners and marketing teams their pageviews, referrers, campaigns and events without cookies, personal data or visitor identifiers, so no consent banner is needed. Data is hosted in the EU. The product includes a one page dashboard, event tracking, goals and funnels, email reports, embeddable charts, CSV and API export, and import of Google Analytics 4 history. A newer positioning has it run alongside GA4 as a cookieless layer that records traffic GA4 can miss when visitors reject consent, with data sent into BI tools, Looker Studio, Power BI or a data warehouse. Its AI assistant lets users ask questions about their analytics in plain English and returns insights, charts and recommendations. Pricing is published. The self serve plan starts at $20 per month for 100,000 pageviews, scaling with a pageview estimator up to 2.5 million, and includes one user with extra users at $20 per month each. Annual billing gives two months free. A free plan covers hobby sites with one user, five websites, one month of history and a required badge. Enterprise pricing is custom and comes with a free 30 day proof of concept alongside GA4. Payment can be made in euros, US dollars or British pounds.