Smart Targeting

Smart Targeting is Top Producer's predictive farming product for real estate agents. An agent draws or selects a farm area, and the system scores every household in it using more than 2,000 attributes and 20 years of listing data to find the 20 percent most likely to sell within the next 12 months. Marketing then goes to those homeowners rather than to the whole neighborhood. It is built for listing agents and teams that want to own a geographic farm and win seller leads before a homeowner starts interviewing agents. Campaigns run across several channels, including online ads, email, postcards and handwritten letters, and prospects who respond land on branded pages offering a comparative market analysis or a local market trend report. Leads are alerted to the agent, follow up is automated inside the Top Producer CRM, and scheduling keeps contact going until the listing conversation happens. Smart Targeting is sold as part of Top Producer's Pro + Farming plan, published as starting from $599 per month, with the final price varying by farm size and quoted by sales. For comparison, Top Producer Pro is $179 per user per month and Pro + Leads, which adds Social Connect lead generation instead of farming, starts from $479 per month. Team plans are $399 for up to 5 users, $699 for up to 10 and $1,199 for up to 25, and website and FiveStreet add ons cost $35 and $25 per user per month.