About Stella Automotive AI
STELLA Automotive AI is a conversational AI platform for car dealerships that answers, routes and books customer conversations across phone, SMS and email. Its agents pick up every inbound call on the first ring at any hour, handle several calls at once, and complete tasks such as booking a service appointment in under two minutes, working directly against the dealership's dealer management system, service scheduler and CRM so schedules and customer records stay in sync without manual rekeying.
It serves franchised and independent dealers of every size, dealer groups, OEM executive teams, independent repair centers and business development centers. The suite has four parts. STELLA Reception replaces the IVR with a branded AI receptionist that routes calls by name, role or department and records and transcribes conversations. STELLA Service books, confirms and changes service appointments using the store's own opcodes, rules and policies. STELLA Catalyst is the outbound engine, placing voice calls and two way text messages for lead follow up, missed call recovery, recalls, maintenance reminders and declined service outreach, in English and Spanish. STELLA Insights supplies analytics on call volumes, bookings and operational KPIs. A sales agent that answers inventory questions and books demos into the CRM is shown on the home page. The company is an approved FordDirect vendor and was founded in 2022 with dealer and industry investors.
STELLA does not publish pricing. Dealers request a demo and receive a quote based on the agents and stores deployed.