Subsets

Subsets is a retention automation platform for consumer subscription businesses. It connects to a company's subscription, product and CRM data, trains machine learning models on that first party data, and turns the predictions into experiments and always on automations that commercial teams can run without engineering support. The stated goal is lower churn and higher lifetime value across the subscriber lifecycle. It is built for commercial and retention teams at media, publishing and other subscription companies. The platform is organized around four steps. Predict produces AI generated audiences that flag retention, engagement and upsell opportunities. Understand uses explainable AI to show the behavioral drivers behind churn at each lifecycle stage. Experiment provides built in A/B testing with automatic sample size calculation, real time tracking of statistical significance, and results analysis across retention rate, lifetime value, sessions, pageviews, articles read, app downloads and visit duration. Automate converts a winning experiment into an always on automation triggered by subscriber behavior and delivered through the channels and tools a team already uses. Subsets does not publish pricing. There is no plan list or price on the site, and the only route to a quote is a demo request. The company has raised $1.65 million in funding and positions explainable AI, rather than opaque churn scoring, as its distinguishing approach.