Wildcard

Wildcard is an AI search optimization platform for ecommerce and retail brands. It tracks which products ChatGPT, Gemini, Perplexity, Claude and other AI shopping surfaces recommend for real buyer questions, explains why competitors win those answers, and turns the gaps into a prioritized weekly roadmap of work that agents draft for approval. It is built for online stores that want their catalog to appear in AI answers. Merchants connect a catalog from Shopify, BigCommerce, Salesforce, WooCommerce, Akeneo or Salsify, then see tracked prompts with search volume, rankings, competitive and citation tracking, and sentiment. Recommendations fall into seven types, including enriched product data, collection pages and blogs, page refreshes, press outreach, Reddit and YouTube. Nothing publishes without approval, and orders are attributed back to the AI surface and the work that earned them. Pricing is action based, where every audit, optimization and content piece counts as an action. Basic costs $99 per month with a 14 day free trial and includes 10 actions, 50 tracked prompts, 20 products, one workspace, weekly refresh, blog generation, product page optimization, schema enrichment and publishing to Shopify. Enterprise is custom and adds unlimited actions, prompts, products and workspaces, an API, data export, SSO, SLA, PIM connection and a dedicated account manager. Credit packs cost $100 for 1,000 credits or $250 for 4,000 credits and never expire, and product add ons range from $0.50 to $0.30 per product depending on volume. Wildcard states that it is backed by Y Combinator and offers a free audit from a store domain.