About Katalist
Katalist is an AI video generator built for performance marketing teams and agencies. Its central idea is to reuse ads that have already worked. A team imports a winning video or a script, and Katalist swaps in a new product, replaces a character or voice, or localizes the video with new lip sync for another market, driven by prompts instead of reshoots.
The platform works on a canvas where creative for many clients and product SKUs can be managed in one place. The vendor lists a brief to full UGC video workflow, product promo videos, a product swap engine, consistent characters, an AI script assistant, AI voiceover and lip sync. Generation runs on a choice of video models that the pricing page names as Runway Gen 4, Google Veo 3.2, Kling, Pixverse v4, WAN, Sora 2 and LTX 2. Higher plans add an AI image editor and an Adobe Premiere Pro integration.
It suits marketers, creative teams and agencies producing many ad variants across products and clients.
Pricing is credit based, with a 7 day free trial on each plan. Essential is $19 per month with 200 image credits and 700 video credits and a 5 project limit. Pro is $39 per month with 700 image credits, 1,500 video credits and 20 projects. Unlimited is $99 per month with unlimited image generations, 3,000 video credits, unlimited projects and real time team collaboration. The site also shows annual billing options.