About PhotoRoom
Photoroom is an image editing service built for product photography. It removes backgrounds, places products on generated scenes, adds shadows, recolors, retouches and resizes images to marketplace formats, and does so in batches so a catalog of thousands of photos can be processed at once. AI Product Photography turns a plain phone shot into a studio quality image, and a video generator animates a single product shot.
It is aimed at ecommerce sellers, marketplaces and brand teams, from a single seller listing items to enterprises running catalog scale production. A Brand Kit locks colors, logos and layouts so every output matches, templates apply house style automatically, and quality rules run on upload. Recent additions include AI Fashion Models, Ghost Mannequin and Flat Lay tools, and an MCP integration with Claude for custom automation. Apps run on iPhone, iPad, Android, the web and Shopify, and a REST API drives the same tools from other systems.
Pricing is published on photoroom.com. Pro is $12.99 per month, or $7.50 per month billed yearly, with 8,000 AI credits and 1,000 exports. Max is $34.99 per month, or $20.99 billed yearly, with 25,000 credits, 3,000 exports and the video generator. Ultra is $99 per month, or $82.50 billed yearly, with 75,000 credits, 10,000 exports and 4K resolution. Each plan supports up to 50 team seats. Enterprise is priced on request and adds adjustable AI shadows, visual QA tools, an SLA and SSO. API pricing is quoted separately.