SightsAI

SightsAI builds a synthetic audience: a panel of AI twins modeled on real profiles, used to predict how people will react to a message before it is published. Each twin carries demographics, personality traits, consumer behavior, political views and the narratives it supports or opposes, assembled from profile data collected at scale. Virtual surveys and polls are run against that panel and return results in minutes rather than the days a human study would take. The platform is aimed at communications, strategy, marketing and social media teams. Communications staff use it to pressure test statements and reduce the risk of backlash. Strategy groups simulate many scenarios at once to find variants that hold up across audiences. Marketers compare positioning and offers and forecast conversion, retention and return before launch. Social teams pretest narratives and watch for sentiment drops. Alongside testing, the platform will generate messaging, content, posts and responses tuned to the modeled audience. The vendor states accuracy of 88 percent against responses from human participants and publishes case studies in entertainment and consumer brand campaigns. Pricing is shown through a configurator on the home page rather than a dedicated pricing page, since a panel is quoted from the number of audiences, the panel size, the demographic attributes and the topic coverage selected. The example configuration shown is a one time setup fee of $3,500 followed by $1,750 per month for updates and support, which includes 10,000 simulation tokens, after which usage is charged at $0.05 per digital twin response. Custom panel modeling is handled separately through sales.