About Submagic
Submagic is an AI video editor aimed at short form social content. It generates animated captions and subtitles, and the feature list also covers automatic editing, Magic Clips that cut long videos into shorts, trimming, B roll, auto zoom, AI eye contact correction, an AI video translator, sound effects, background music, auto generated descriptions and publishing to social platforms.
It is built for creators, agencies, marketers, coaches, online retail brands and media teams who produce high volumes of TikTok, Reels and YouTube Shorts clips. A Video Editing API lets teams automate the workflow, and an AI Actors Studio and AI image generation sit alongside the editing tools.
Pricing is credit based and billed per member. Monthly billing is $19 for Starter (45 credits, about 15 videos, 2 minute videos), $39 for Pro (120 credits, about 40 videos, 5 minute videos) and $69 for Business (300 credits, about 100 videos, 30 minute videos, brand kit). Annual billing lowers these to $12, $23 and $41 per member per month. Business is the plan that includes API access, and API minutes can be topped up with credit packs, for example 250 minutes for $57 a month. A free trial is offered.