Crisp MagicReply

MagicReply is the AI answer feature inside Crisp, a customer messaging platform that combines a chat widget, shared inbox, knowledge base and chatbots. Configured as a block in Crisp's bot builder, MagicReply drafts replies to customer questions from the company's own content and includes a confidence threshold: when the model cannot find an answer it is confident in, the conversation is handed to a human agent rather than answered with a guess. Crisp now presents its AI capabilities under a single agent named Hugo, and MagicReply sits within that suite alongside an internal AI Copilot for agents and Overlay, a website search widget. It is intended for support teams that already run Crisp and want to automate routine answers across chat, email, WhatsApp, Instagram and phone. The AI is trained from answer snippets, the knowledge base, a crawl of the company website, conversation history and imported files such as PDFs and CSVs, and the bot's tone can be set by prompt. The Copilot suggests replies to agents from the same sources. The AI features are priced through Crisp's workspace plans, each with included AI credits. Free is $0. Mini is $45 per month per workspace with $5 of AI credits. Essentials is $95 per month with $25 of credits and an omnichannel AI chatbot. Plus is $295 per month with $75 of credits and the full AI support suite, including AI agent deployment, knowledge training, the internal Copilot, multilingual AI and conversation summaries. A 14 day trial covers all features with no card required.