Distro

Distro is an AI sales platform built for industrial distributors and manufacturers' representatives. It describes itself as an agentic sales operating system for the front office: it helps inside and outside sales teams turn customer requests into accurate quotes, match requested items to the distributor's own catalog, and retrieve product and pricing knowledge that would otherwise sit with long serving staff. The product is aimed at distributors in sectors such as HVAC, industrial supply and mechanical equipment, where quoting is detailed and experienced staff are retiring. Its quoting tools read requests and documents, identify the right part numbers and prepare line items for a rep to review, including converting photos of competitor labels into the distributor's own part numbers. The Plan and Specs module is designed for commercial sales teams: it scans long contractor spec packages and project documents, extracts a structured bill of materials and prices it automatically. A knowledge retrieval assistant gives newer reps access to pricing, product and customer history. The company states its mission as making experienced people faster rather than replacing them. No pricing is published. Prospective customers schedule an introduction with the team, so pricing is quote based. The company is led by CEO Jason Sullivan and focuses specifically on the distribution industry, so it is not a general sales tool for other sectors.