About Loti
Loti AI is a likeness and intellectual property protection platform. It scans the internet every day for unauthorized use of a person's face and voice, including AI generated deepfakes, and then manages and removes that content through automated takedowns. The company says it began as a partial face recognition system able to detect a person's likeness even in obscured photos or videos, and turned to public figures and then to everyone.
There are three tiers. The Everyone plan offers free likeness protection for individuals, with 24/7 automated monitoring and takedown of unauthorized content, and the site describes a find, remove and protect flow. The Loti Artist plan is for actors, musicians, athletes, executives and creators, and gives access to Watchtower, the company's tool for detecting and removing unauthorized content at scale. A developer API for centrally managed likeness and brand rights, with automated takedowns and usage rules, is marked as coming soon.
Public figures and their teams can book a personalized demo through the site. Pricing for the Artist plan is not published, while the Everyone plan is described as free. The site also publishes a biometric data policy and an acceptable use policy alongside its terms and privacy policy.