Second Nature AI

Second Nature is an AI role play and coaching platform for sales and customer facing teams. Reps practise conversations such as discovery calls, cold calls, objection handling and multi person meetings against lifelike AI personas, including moving and video avatars, and receive an automatic evaluation after every session. The aim is to replace ad hoc manager role plays with practice that can be repeated and measured at scale. It is built for enablement, training and sales leaders in mid market and enterprise organisations, including B2B and B2C sales teams, contact centres and onboarding programmes. Trainers describe a scenario in free text or upload existing material, and the AI generates a full role play with personas and evaluation topics in minutes. Scenarios can be one to one, group or chat based. Courses combine videos, decks and quizzes with AI practice in one place. After each session the AI scores performance and gives feedback on communication and product knowledge, while dashboards track progress, scores, trends and knowledge gaps and can feed an existing analytics stack. Admin controls cover roles, permissions, usage tracking and sub accounts, and the platform supports more than 30 languages. Second Nature does not publish pricing. Plans are arranged after a demo, so costs are quote based. A free AI simulation is available on the website to try a role play before buying. According to the company, its two founders, Ariel and Alon, built the product as one of the early adopters of GPT 3 technology for conversational sales training.