Semrush AI Visibility Toolkit

Semrush AI Visibility Toolkit measures how a brand shows up in AI generated answers. It tracks brand mentions, citations and sentiment across ChatGPT, Gemini, Perplexity and Google AI Mode, identifies which sources feed those answers, and points to the content and technical changes that improve a site's chances of being cited. The toolkit is built for SEO teams, brand marketers and agencies adapting search programs to answer engines. An AI Visibility Score summarizes presence across platforms, prompt research draws on a large database of real AI queries to show the topics people ask about, and daily tracking of custom prompts records where the brand and its competitors appear. Brand Performance compares share of voice, sentiment and narrative against named competitors, and an AI readiness site audit checks that pages are crawlable and structured for AI systems. AI visibility reports can be run for any domain, which makes the tool usable for prospecting and competitive analysis as well as monitoring. Semrush publishes one self serve plan. Base is $99 per month per domain billed annually and includes AI visibility reports for any domain, 25 custom prompts tracked daily, one domain for Brand Performance analysis, competitor analysis and prompt research, the AI readiness audit and 300 reports per day, with a seven day free trial. Enterprise pricing is custom and adds large scale prompt tracking and multi brand, multi product visibility. The same AI visibility features are also bundled into Semrush's combined SEO and AI Search plans with higher prompt limits.