Cala

Cala now trades as Mercer, a web platform that carries a fashion product from first idea through to production. Designers start from inspiration photos, hand sketches, CAD files or tech packs, or generate a concept with the built in AI designer, then store, annotate and version every asset for a collection in one workspace. Notes, measurements and comments sit directly on the creative and technical files, and finished collection details export to print ready PDFs. It is aimed at independent designers, small fashion houses and established brands that want development, production and logistics in a single system. The AI toolkit includes text to image rendering, an edit tool driven by natural language prompts, sketch to image conversion, custom swatch generation and background removal. An Influences feature trains on past collections and inspiration boards so new work stays on brand. Task assignment with email notification, shareable collection links for partners who have no account, and onboarding for manufacturing partners round out the collaboration side. Pricing is published per month. Designer costs $19 and covers one editor, the generative design and edit tools and 300 AI credits, with a further 300 credits available for $15. Studio costs $69 and adds multiple team members, the Influences tool and 1200 AI images with three editors. Studio Pro costs $159 for task management tools, 2400 AI images and five editors. Enterprise starts at $499 and adds unlimited collections, 3000 AI images, ten editors, costing and checkout, and access to a global manufacturing network with bulk logistics handling. Additional users cost $15 each on every paid tier.