About Promi
Promi is an AI discount personalisation platform for online stores. Rather than running blanket promotions, it predicts each visitor's price sensitivity and adjusts the depth of a discount shopper by shopper and product by product, so price sensitive visitors get an offer that wins the order while full price buyers do not. The aim is to protect margin and brand while still converting more visitors.
It suits direct to consumer brands that run frequent promotions, clearance events and email campaigns. The AI model learns from views, traffic sources, device types, transaction history and more, takes each product's margin and conversion rate into account, and is typically ready after about a week of data collection. Custom targeting lets merchants build their own rules for member discounts or offers shown only to ad or referral traffic, segmenting on tags, UTM fields and order history. Discounts appear as price strikethroughs, badges, pop ups and descriptions on collection and product pages, or via deep links, and integrations with CRM tools such as Klaviyo personalise email offers. A built in A/B testing suite measures the effect on revenue, gross profit and conversion.
Pricing combines a monthly fee with a share of discounted revenue. Intro is $99 per month for stores up to $750K in annual revenue and covers $10K of Promi revenue, with overage at 1 percent. Growth is $399 per month for stores up to $4M, covering $50K with overage at 0.8 percent. Advanced is $999 per month for stores up to $12M, covering $150K with overage at 0.7 percent. Enterprise is custom for $12M to $100M or more. Each paid plan includes a 21 day free trial.
Promi revenue is defined as revenue from products sold with a Promi discount applied.